Hey there, fellow print enthusiasts and retail innovators! It’s your wide-format digital print partner here, and we’ve been witnessing a fantastic shift in the point-of-purchase (POP) display landscape, particularly within the vibrant world of retail beverages – think your favorite craft beers, fine wines, and top-shelf liquors. The buzzword? Paper-based substrates, especially good old corrugate, and for excellent reasons!
For years, plastic seemed like the go-to for durability in beverage POP displays. But times are changing, and for the better. We’re seeing a clear trend towards temporary and short-term use displays, perfectly suited for seasonal promotions, new product launches, and limited-edition offerings. And guess what’s leading the charge? You guessed it – paper-based corrugate. Let’s dive into why this is a win-win for everyone.
Sustainability: A Breath of Fresh Air (Literally!)
Let’s face it, sustainability isn’t just a trend; it’s a responsibility. When it comes to beverage POP displays, the choice between paper-based corrugate and plastic is a no-brainer for the environmentally conscious.
- Paper-based corrugate is inherently more sustainable than plastic. It’s typically made from recycled content and is readily recyclable after its short lifespan in-store. Think about it: that eye-catching display that boosted your latest IPA sales can be broken down and turned into something new, minimizing its environmental footprint.
- Plastic, even recyclable options, often face lower recycling rates and can contribute to plastic waste. The energy required to produce and recycle plastic is also generally higher than that for paper-based materials. Choosing corrugate sends a strong message to your customers that your brand cares about the planet.
The Bottom Line: Saving Green by Going Green
Beyond the environmental benefits, opting for recyclable corrugate over recyclable plastics often translates to significant cost savings.
- Material costs for corrugate are generally lower than for comparable plastic materials. This directly impacts your production budget, allowing you to allocate resources to other crucial areas like design and marketing.
- Corrugate is lightweight, which can lead to reduced shipping costs. When you’re rolling out displays to multiple retail locations, these savings can really add up.
- The recyclability of corrugate can also translate to lower disposal costs. Unlike some specialized plastics, the infrastructure for recycling paper-based materials is well-established.
Strength and Structure: Don’t Underestimate Corrugate!
Now, you might be thinking, “Paper? Can that really hold up bottles and cans?” The answer is a resounding YES! Modern corrugate is engineered for surprising strength and stability.
- Clever structural design and layering techniques allow us to create free-standing displays that can confidently support the weight of various beverage products. From multi-tiered shelving for wine bottles to stable platforms for cases of beer, corrugate can handle the job.
- Interlocking tabs, reinforced corners, and strategic use of internal supports ensure that your displays remain sturdy and present your products effectively throughout their intended lifespan. We’ve seen incredibly innovative designs that maximize strength while minimizing material usage.
Design Without Limits: Your Vision, Our Ink
One of the most exciting aspects of using corrugate for beverage POP displays is the limitless customization it offers.
- Digital printing on corrugate allows for vibrant, high-resolution graphics that grab attention and communicate your brand message effectively. Whether you need bold colors for a summer promotion or sophisticated imagery for a premium wine, the possibilities are endless.
- Corrugate can be easily die-cut into virtually any shape and size. From simple shelf talkers and counter displays to elaborate, multi-dimensional structures, we can bring your wildest design ideas to life. Imagine a display shaped like a giant beer can or a wine barrel – corrugate makes it achievable!
- Integration of interactive elements like QR codes or tear-off coupons is also seamless with paper-based materials. This adds another layer of engagement for your customers.
The Future is Paper-Based
From our perspective as a wide-format digital printer, the trend towards paper-based corrugate for temporary beverage POP displays is not just a fleeting fad – it’s a smart, sustainable, and cost-effective solution that meets the evolving needs of the retail environment. It allows brands to be agile with their promotions, environmentally responsible, and creative with their in-store presence, all while keeping an eye on the bottom line.
So, the next time you’re planning a beverage promotion, consider the power and potential of paper-based corrugate. Let’s work together to create eye-catching, structurally sound, and sustainably sound displays that leave a positive impact – both in-store and on the planet! Cheers to that!
